Channel Recruitment SolutionsFinding the right Vars and business partners. Step 1. The strategic direction. Step 2. Developing the partnership profile. Step 3. Probing prospective partners. Step 4. Preparing collateral materials. Step 5. Communicating identified matches and comprehensive reports. Great Way to Grow Your Businesseti Sales Support is an experienced sales support organization specializing in a range of services that assist clients to grow their business by increasing profits through increased sales. Channel recruitment for companies planning to expand business is one of our most important functions in the current business climate. Finding The Right VAR's And Business PartnersFinding new VARs, resellers or business partners (for brevity's sake we'll call them partners ) who are properly qualified to represent your products/services is neither simple nor easy. On the contrary it is tough and complex. Yet finding the right partners is at the core of future growth and success. eti has many years of strong experience and success in this specific area. We know the problems and difficulties that confront you. Happily, we also have the solutions that will aid you to achieve your objectives. For we will not only find your new business partners, but can also recruit them if you wish. Here in brief is our 5 step Channel Recruitment Program: Step 1. The Strategic Directioneti Sales Support can play a role in helping to formulate the strategic plan for growing your business through the recruitment of new business partners. You will find our practical experience valuable and helpful. Preliminary discussions will teach us a great deal of what we'll need to know to achieve your objectives. Step 2. Developing the Partnership ProfileThe profile of your future business partners is critical to achieving your strategic plan. So we'll need to learn your criteria for selecting new business partners in order to develop our marketing tactics accordingly. You’ll find eti's experience in this area profoundly valuable. Based on the criteria you stipulate, we'll call the targeted companies and talk to their decision makers. We'll ask them for the specific information you need to evaluate their probable sales performance. Step 3. Probing Prospective PartnersIt would be inappropriate to suggest a laundry list of questions in a general article. Nevertheless, here are a few standard examples:
Step 4. Preparing Collateral MaterialsThere is usually a need to prepare certain standard documents for delivery to selected partners in certain circumstances. These should be in place so that progress is not delayed. While not wishing to supplant your direct marketing consultants or practitioners, we will be glad to offer creative insights and ideas for the preparation of collateral materials for your new business partners. We have powerful broadcast email capabilities. Step 5. Communicating Identified Matches and Comprehensive ReportsImmediately after we've concluded our information gathering process on a prospective company - and identified a match - we will prepare a full report. This will be transferred to you via email or via our client portal. Should you desire eti Sales Support to use its discretion - based on your selected criteria - we will also inform newly approved partners of their selection, and send out the special documentation you have developed for them. In addition, we will also communicate standard and customized data (cumulative) and managerial reports, detailing work done on your assignment. QUOTED:Mixing Business with Pleasure . . . “Today's my last day - and I want to thank you for all you've done for us. ETI has been wonderful to work with - you folks really have it together and have made my job so much easier. I'm sure we will run into each other again - it's a small world!” Systems Analyst Retirement and Investment Consultancy |
