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                Taking control of your marketing communications

In more than 20 years of supporting sales and marketing organizations, we've found that most companies fail to capitalize on all the useful data they generate from major promotional activities. Many companies today have sophisticated CRM applications and top-level campaign management capabilities. Yet very few leverage these tools effectively and productively. The lost opportunity cost is quite considerable.

eti Sales Support's outsourced Marketing and Campaign Management (MCM) services provide you with the powerful tools you need to manage and control campaigns efficiently and cost effectively and integrate the data with all inbound and outbound lead qualification and lead generation activities - seamlessley.

 

1.  Campaign management solutions

·         Define and manage campaign parameters.

·         Define specific media based promotions with accurate source coding for all responses/results.

·         Schedule and coordinate all activities and tasks with eti's Task i*Collaboration system.

·         Control and analyze budgets.

·         Manage costs with dynamic ROI updates.

·         Real-time reporting campaign dashboards provide complete closed loop management and control and a real-time 360-degree view from he top of the funnel through to sales.

·         Detailed source coding with PBX integration to enable proper handling of incoming calls with appropriate messaging.

2. Smart landing pages

You can rely on eti’s full-fledged dynamic form server technology to enhance your smart handling capabilities.  Key features include:

  •   Dynamic inquiry form design, including the management and development of smart landing pages.
  •  Global hosting of landing pages.
  •  Comprehensive click-through tracking by landing  page, source, and other key variables.
  •  Integration with campaign/inquiry source management.
  •   Dynamic loading of inquiries to facilitate timely lead qualification follow up. 

3.  Smart email solutions

This eti solution puts you in the driver’s seat to deliver large volumes of targeted emails effortlessly. Key features include:

  •  Integrates all communication dynamically, utilizing professional lead management, lead qualification and lead tracking facilities.
  •  Email list verification and list building services.
  •  List Maintenance, list cleaning, list building and additional changes.
  • Track all your 'opens' and click-throughs.
  • Manages all opt-outs and hard bounces.

With eti’s Marketing and Campaign Management solution you won't find an easier or better way to attend systematically to all of your sales nurturing activities. Let us help you build and manage your prospect pipeline and increase both your sales productivity and profitability. 


News from eti Sales Support! 

Our new blog and 3-minute video

Take a look at our blog at http://www.etisales.com/blog.  It provides tips and ideas from business development issues our clients grapple with on a daily basis.  We aim to offer practical solutions that you may be able to adapt to your setting.

Feel free to join the conversation.  We welcome your comments on any item.  And, if you're interested in sharing blogs we'll be very happy to consider it.  Please send the information and relevant details to: blog@etisales.com.

 We're also interested in sharing links with other informative sites.  If you have such interest please contact us at blog@etisales.com.  We'll be very pleased to shake hands (actually, links) with you.

 New Video

Take a peek at eti’s new 3-Minute Movie.  Learn how our Customer Acquisition Program can increase your sales, extend the lifetime value of your customers and maximize your sales productivity.

Check it out at http://www.etisales.com/movieYour comments are most welcome and appreciated.  And, please feel free to pass the URL on to anyone who might be interested.  Thanks.

 

 

Whatever the nature of your business, don't hesitate to call and discuss your interest in any of our stand-alone or packaged services. We'll be happy to discuss strategies and tactics to establish the viability of a custom program for you.

   If you are responsible for Sales and Marketing ROI, please call Sheldon Sachs at
                       1-800-466-4384 (direct 1-914-747-3030). Select option 1.

                                  eti Sales Support 501 Washington Ave. Pleasantville NY 10570

                                                                http://www.etisales.com