Customer Relationship Solutions

Almost from the beginning of eti's outbound telemarketing service (1987), we observed that while we consistently delivered high quality prospects to our clients, salespersons did not convert enough prospects to customers. Sales pipelines were non-existent or ill managed. Follow through was inconsistent. Feedback was infrequent. Leads were mishandled. Many were lost.

We soon concluded it essential for eti to become more involved in clients' sales problems. There was a need to help sales management organize the control of their precious sales leads more efficiently. In fact, we would need to offer support to clients and their salespersons - to ensure more leads would be converted to sales - and more new customers acquired.

We had to change our mission from making effective phone calls to helping clients maximize sales and increase the number of customers. Such a mission would more profitably impact the clients' bottom line. And, by no means incidentally, ours too.

Our first automated program - Sales Lead Management - came on stream in 1990. Followed rapidly by additional applications such as Lead Tracking, Distribution and Control, Appointment Scheduling, Relational Databased Marketing. 'To Do' scheduling and 'Just-in-Time' delivery of sales leads into an organized sales pipeline were added before long.

eti was one of the first sales support organizations to dive into the Internet and World Wide Web, boots 'n all. Our strategy was to provide clients with problem solving solutions utilizing an Internet centered service, supported by Internet specific expertise. Evolving technology is always welcomed at eti as an opportunity to refine, upgrade, and to incorporate new utilities for clients' benefit.

Among the most important of these utilities were the Microsoft or Netscape browsers which empowered us to provide clients with all the benefits and capabilities of i*collaborator on a common platform, on-line and in real time.

i*collaborator is web centric and browser driven. It runs on an Oracle database platform and was developed to enable sales-reliant companies to increase the efficiency of their sales productivity and performance. It is extremely user-friendly and intuitive and facilitates company-wide collaboration and communication. i*collaborator can be accessed from wherever you can connect to the Internet.

i*collaborator can be used by senior management, direct or indirect sales forces, telesales, field sales, accounting, customer service, technical support, business partners, resellers - whomever is connected.

i*collaborator is a very effective sales opportunity management system. It helps separate suspects from prospects and rates qualified prospects for prioritized follow through. It enables the sales force to excel at making more sales, easier, faster and more economically. It allows sales management to organize and track all information relevant to each sales opportunity.

i*collaborator empowers approved salespersons to access data relating to their assigned leads. It also helps companies retain existing customers and to maximize repeat business from this important, highly cost-effective, market segment.

i*collaborator programs include a set of comprehensive management, lead management, lead tracking, and lead distribution tools.

The underlying database it produces is comprehensive and fully relational. It permits multi-client and multi-project applications and provides greater user flexibility and cooperation. Even though different departments/groups use the system for differing purposes, all operations are carried out on the same platform. This underlying principle permits all data to be available to all system users in real-time.

Clients can monitor, access and exert direct managerial control over all aspects of sales productivity. The customer database generated greatly aids the planning and production of your customer cultivation and loyalty programs. Its regular use leads to an unprecedented level of shared, in-company business intelligence.

i*collaborator has been extremely well received by eti clients. For the past several years we have seen abundant evidence of its ability to help increase sales productivity and bottom line performance for our clients. (Increasingly hi-end, hi-tech.)