Direct Marketing Newsletter

Cordially Yours

etisales newsletters discussing and presenting specific B2B Sales and Marketing issues.

eti Sales Support's complementary newsletter offers useful information focusing on increasing sales productivity. We invite you to subscribe.

Integrated Marketing Tactics

In more than 20 years of supporting sales and marketing organizations, we've found that most companies fail to capitalize on all the useful data they generate from major promotional activities. Many companies today have sophisticated CRM applications and top-level campaign management capabilities. Yet very few leverage these tools effectively and productively. The lost opportunity cost is quite considerable.

Bad Leads Drain Your Bottom Line

It doesn't take a rocket scientist to know that sales people must always be fully engaged in selling existing customers and acquiring new ones. It's increased sales volume that earns them bigger checks and drives your top line. They can't afford to waste time on unqualified tire kickers.

Upholding Your Brand Image

You may wonder what the process of acquiring new customers has to do with upholding your brand image.

We were reminded of this aspect when the Senior VP of a Fortune 1,000 financial services company told us why he extended our pilot project into a major campaign.