Salesforce CRM Integration salesforce.com partner
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Channel Development

Channel Development

eti's Smart Channel Development Program

Recruit Channel Partners - (VARs, Distributors, Systems Integrators, other)

  • Intelligent business development team with substantial prior business and channel recruitment experience.
  • Highly experienced management team with 20+ years of successful sales channel development.
  • Able to qualify, understand and convey the true business proposition to a reseller to drive potential partners towards actionable engagement.
  • Results in stronger relationships and substantially greater revenue.

Enable

  • Facilitate reseller approval process by providing integrated, phone, fax, email and web based tools (smart landing pages, links etc.) to manage partner registration process.
  • Provide detailed, targeted feedback to focus on more lucrative reseller verticals and gain greater insight into market trends and sales potential.
  • Real-time, sophisticated reporting structure via eti Client Portal.
  • Results in greater understanding of the market segments you are attempting to penetrate, streamlines bringing partners on board and enhances your staff productivity (and reduces lost opportunity cost) by enabling them to focus on more strategic functions.

Develop Business

  • Cycle calls to convey commitment and stimulate sales.
  • Comprehensive on-line Partner Relationship Management system to monitor and control the sales channel.
  • Timely follow up to strengthen account development functions.
  • Automated fulfillment process for ordering sell sheets and brochures.
  • Results in greater reseller commitment and stronger sales potential and reduced effort for your staff in needing to manage the relationships directly.

Support

  • Assist in developing ideas for building end user traffic for resellers.
  • Potential for integrating end user lead generation/lead qualification program.
  • Optional development of a full service Business Partner Marketing Center for ordering customized, co-branded fulfillment and direct marketing material.
  • Results in enhanced market penetration and sales revenue.

We'd be delighted to discuss how our technology works and how we can use it to help your company increase revenues. For a more detailed demonstration give us a call at 1-866-232-4546.