Salesforce CRM Integration salesforce.com partner
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Maximizing Sales Productivity

Integrated Marketing Support

We provide a variety of high end business to business outbound and inbound telemarketing services customized to support your campaigns, solutiuons and selling style. As a team, we set qualifying criteria, implement sales pipeline building strategies and establish measurable results.

To maximized demand generation efforts and ROI, eti Sales Support offers a comprehensive array of ancillary marketing and business development services that provide additional support for all your marketing and sales efforts. These services include:

Automated Integrated Marketing System (AIM)

It's just about impossible for a large enterprise to manage in a manual system all of the useful information and essential tasks required to handle major email/webmail communications. And a manual system is both costly and time consuming.

eti's state of the art Automated Integrated Marketing System (AIM) technology provides a solution for most of the problems facing a wide range of businesses. You can ensure 100% control and efficiency at low cost by appointing eti to automate all your essential information and administrative campaign management operations. And, you can get started quickly and efficiently.

The AIM suite of applications consists of the following elements:

Comprehensive Campaign Management

  • Define and manage campaign parameters
  • Define specific media based promotions for accurate source coding of all responses
  • Coordinate all activities and tasks with eti's Task i*Collaboration system
  • Control and analyze budgeting
  • Manage costs with dynamic ROI analysis
  • Dynamic real time campaign dashboards providing you with complete closed loop management and control (a real-time 360-degree view from the top of the funnel through to a sale)
  • Detailed source coding with direct integration to eti's PBX to enable handling of incoming calls with the appropriate inbound messaging

Smart Landing Pages

eti's full-fledged dynamic form server technology offers you the following capabilities:

  • Dynamic inquiry form design, including the management and development of "smart" landing pages
  • Global hosting of landing pages
  • Comprehensive click-through tracking by landing page, source, and other key variables
  • Integration with campaign/inquiry source management
  • Dynamic loading of inquiries to facilitate timely lead qualification follow up

Targeted Broadcast Email

  • Capable of delivering large volumes of targeted emails
  • Verification of email addresses to facilitate list building
  • List maintenance and clean up
  • Track email "opens"
  • Manage "opt-outs" and "opt-ins"
  • Manage and flag all hard bounces
  • Manage and track click-throughs
  • Integrates dynamically with eti's lead management, lead qualification and lead tracking facilities

Event Management

Let eti Sales Support manage your needs for Webinar/Seminar invitations, registration and related support. We have the capacity to manage everything from single live or virtual events to a multiple registration series.

Services offered include:

  • Registration systems, including session sign ups
  • Appointment management (e.g. appointment sertting at trade shows)
  • Confirmations
  • Post event follow up for lead generation/qualification
  • ROI analysis

Actionable Business Intelligence

One of the strengths of a consultative approach to sales prospecting is the opportunity it affords to gather actionable business information. Unlike traditional market research, which is offered in almost an academic fashion, eti uses a call-guide driven technology to gather and organize data from virtually every prospecting conversation we have.

If you paid for high quality market research, you'd probably invest as much or more than you will for a high quality eti lead generation or lead qualification program. And, in the end, the most you'd have is a better understanding of the market.

Contrast that with the rich deliverables that constitute our offering. During the course of an eti lead generation or lead qualification program, we will have a chance to speak with hundreds or even thousands of key decision makers - not just a small statistical sample. And, as part of every conversation, we gather vital qualifying information in an enterprise database tool that's customized for you.

Think of it as an ongoing virtual focus group attended by exactly those people with whom you'd love to speak if you could. So, in addition to qualified sales opportunities that we identify, you get a wealth of valuable business intelligence that can be analyzed on both a prospect-specific as well as a market-wide basis to sell smarter, develop new products and services and design new campaigns.

Customer Satisfaction / Market Research Surveys

Every opportunity to "touch" an existing customer or a prospective client offers the chance to extend your brand and the breadth of your relationship. And, if that touch is warm and friendly and offers substance to the recipient, it has greater merit.

When done the right way, a survey is a great vehicle to achieve those objectives. It offers your clients and prospects a meaningful feedback loop to gain your attention and improve their relationship with you. And it gives you the ability to obtain valuable insight into how your constituents think and feel about you and uncover ways in which you can deliver better service, products and solutions.

One of the keys to success is to approach the survey in a consultative fashion, with sufficient structure to enable the capture of the required data with plenty of leeway for your client or prospect to express the full range of their perceptions. In this way you can gain added value. For example, by better understanding the needs of your constituents, you also have a path to develop new products and services to help meet those needs. And, by probing properly, you may uncover new sales opportunities that have recently emerged or were left on the table at the time of the initial sale.

Using an eti survey solution you get the best of both worlds. A team of researchers with the talent and flexibility to work effectively in a consultative model along with the intelligence and experience to take the conversation in the most productive direction to meet the needs of both parties.

Our service includes:

  • Questionnaire design and on line setup
  • Calling and gathering responses from qualified participants
  • email design to encourage participants to use a Web-based questionnaire
  • Real-time integration of Web and phone survey data
  • Survey tabulations and analysis

Lead Distribution, Management and Control

Our technology platform ensures that the right leads are delivered to the right people at the right time - regardless of the complexity of your sales force or channel structure. We'll work together with you to map your lead management and sales pipeline hierarchy to our system to enable:

  • Channel Partner distribution systems (automated / manual or both)
  • Geographic based distribution
  • Dynamic rule based distribution based on qualifying data (such as verticals, company size, competitive circumstances, etc.)
  • Record ownership rules
  • Targeted account based rules

eti also provides:

  • Comprehensive sales opportunity pipeline management tools
  • A broad range of lead tracking reports and dashboards
  • Compliance reporting to facilitate client sales management control
  • Real-time Web-based sales opportunity status reports
  • Web-based sales force automation facilities

Salesforce.com integration

eti has developed a comprehensive set of integration capabilities that make it possible for our clients to benefit even more from salesforce.com and eti's business partnership - especially from your account acquisition and account retention investments.

Special Features:

  • Batch mode utilities to synchronize data feeds
  • eti eliminates the need for complex data imports and exports or costly 3rd party integration systems
  • Dynamic custom links available via salesforce.com's ApplicationExchange feature, allowing users to dynamically interact with eti's i*collaborator system directly from salesforce.com. These links permit the user to:
  • view rich information residing at eti (Opportunity Dashboards)
  • pull the data into salesforce.com dynamically
  • dynamically push a record (account, lead, opportunity, contact) to eti
  • communicate with eti's business development staff as to what actions should be undertaken